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College Enrollment News Insights

Standardized Testing and College Admissions: Plan for a New Relationship

by Bill Conley and Bob Massa Is standardized testing dead? Or, to paraphrase Mark Twain, are the reports “greatly exaggerated?” In March 2020, about one thousand of the 2300 private non-profit and public Bachelor granting colleges and universities offered students the option to apply to their institutions without submitting SAT or ACT scores, and several […]

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College Enrollment News Insights

Can an Early Decision Emphasis Help Meet Fall ’21 Enrollment Goals?

by Bob Massa and Bill Conley Exactly a year ago, and in the shadow of a Department of Justice threat, members of the National Association of College Admissions Counseling (NACAC) reluctantly voted to remove from its Code of Ethics language that prevented colleges from recruiting students who had committed to another institution.  They also struck […]

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College Enrollment News Insights

Leading in a Pandemic: turn the stages of grief into institutional opportunity

Bill Conley and Bob Massa                                     Principals, Enrollment Intelligence Now   By August 2020, more than 10 million cases worldwide were reported, and 500,000 deaths were attributed to Covid-19.  Vast multiples of those staggering numbers have been touched by the […]

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College Enrollment News Insights

Price, Enrollment and Revenues in the COVID Era:
Charting a Sustainable Course

Bob Massa and Bill Conley July 24, 2020 “Cost is not always related to price.  If it were, we’d have to charge a lot more in tuition.”  So is a traditional stance taken by colleges whose costs are underwritten by endowments or public funding in defense of their “sticker price.” No two colleges arrive at […]