Clients and Testimonials

“I hit the jackpot with Enrollment Intelligence Now.”

Joseph DiChristina, Vice President for Student Success and Enrollment Management, Trinity College (CT)

In a campus reorganization in 2020, I assumed responsibility for enrollment management in addition to student affairs. My President encouraged me to secure some “on the job” coaching. I hit the jackpot with Enrollment Intelligence Now.  

Over the next twelve months, Bob and Bill were my thought partners. They helped me develop my understanding of the enrollment landscape and how to best engage with the admission and financial aid leaders in the division and partners across campus to revise financial aid strategies, work with communications to revitalize our brand messaging, provide key information for Trustees, and, most importantly, instilled in me the confidence to lead Trinity’s enrollment effort.

“Bob and Bill, with their extensive experience, bring a wealth of insight, always focusing on the journey from where we are to where we aspire to be.”

Michael Post, Vice President for Enrollment Management, Bridgewater College (VA)

When the need arose for a reliable partner to analyze Bridgewater’s market position objectively, devise creative, competitive strategies, and effectively communicate them to our Trustees, Enrollment Intelligence Now exceeded expectations! The structured meetings and the impromptu calls were invaluable in addressing challenges as they emerged. Bob and Bill, with their extensive experience, bring a wealth of insight, always focusing on the journey from where we are to where we aspire to be.

“I don’t know how we would have made it through a difficult year of transition in admissions without Enrollment Intelligence Now.”

Angelo Araimo, President, Wagner College (NY)

After the Dean of Admissions at Wagner left the College, I knew that a relatively inexperienced staff would have difficulty facing the significant challenges that COVID and the “demographic cliff” would bestow upon us.  I turned to the experienced professionals at Enrollment Intelligence Now. 

I first asked Bill and Bob to assess our admissions and financial aid operations, identifying where we needed to improve and what we needed to do to get there.  They provided a very detailed road map that has helped us generate great results.  Simultaneously, I had them mentor the director of admissions, providing weekly guidance and direction that helped increase his confidence level and ability to manage his staff and to lead the enrollment effort. 

I sought their guidance in our search for a new Associate VP for Enrollment, and they helped me to identify the best candidate.  I don’t know how we would have made it through a difficult year of transition in admissions without Enrollment Intelligence Now.

“I am grateful to Bob and Bill for the wise counsel they gave me during a time of significant change at the University.”

Dr. Marylou Yam, President, Notre Dame of Maryland University

When NDMU was about to admit undergraduate men for the first time in its 127-year history, and with first-year enrollment and net revenue results short of the budgeted goal, it was time to call in experienced professionals to assess our enrollment processes, procedures, and results, and to provide guidance on marketing that would appeal to a coeducational student body.  A colleague recommended Enrollment Intelligence Now, and I could not have been happier with their assessments, observations, and recommendations. 

Their work helped our staff to enroll the second-largest number of new students in the University’s history. As their work was concluding, we created a new leadership position to function as the head of undergraduate admissions and I asked Bob and Bill to mentor and coach this individual. This six-month assignment helped this new leader to maximize staff effectiveness and led to revamping our tours and admitted student programs. I am grateful to Bob and Bill for the wise counsel they gave me during a time of significant change at the University.

 

Professional references

“Enrollment Intelligence Now is a unique resource to guide a college’s critical decision-making.”

Dr. Daniel H. Weiss
Dean of Arts & Sciences, Johns Hopkins University 2001-2005
President, Lafayette College, 2005-13
President, Haverford College, 2013-15

In my years as a university dean and college president, I often found the complexity and rapidly changing environment around admissions and financial aid required expert advice for effective management and strategic decision-making. It was my good fortune to have worked at Hopkins with both Bob Massa and Bill Conley and then years later with Bob at Lafayette.  They brought an evidence-based rigor to their enrollment management roles, understood how to navigate within various management environments to accomplish the collective good, and listened intently to the multiple perspectives that surround any issue on a college campus.  I counted on them for advice and counsel, and they delivered. 

The next ten years will present unprecedented challenges to institutions of higher education. Colleges must avail themselves of the best strategic thinking, especially around the areas of admissions, financial aid, and retention, to remain relevant and sustainably competitive.  Enrollment Intelligence Now is a unique resource to guide a college’s critical decision-making.

“Bob and Bill are committed to learning deeply about each individual institution, as an indispensable context for providing the best counsel to a college to guide its mission-critical decision-making.”

Dr. Adam F. Falk
Dean of Arts & Sciences, Johns Hopkins University, 2005-2010
President of Williams College, 2010-2017

In the coming decade, many colleges and universities will be faced with critical, if not existential, strategic decisions about their approach to enrollment. These decisions will often have to be made quickly and with imperfect data. In such an environment, it will be invaluable to have the counsel of seasoned and successful enrollment professionals, people who bring to the table a wealth of experience across many years and a variety of institutions.

Bob Massa and Bill Conley, with whom I worked at Johns Hopkins, are just such people. Under their leadership, Hopkins transformed its recruitment of students, increasing quality, selectivity, and diversity through a set of evidence-based strategies that capitalized on the real strengths of the university while also pushing it in valuable new directions.

The result was a Hopkins that was a better version of its same true self. Bob and Bill are committed to learning deeply about each individual institution, as an indispensable context for providing the best counsel to a college to guide its mission critical decision-making.

“Their thoughtful analysis and the recommendations they made were invaluable to our university.”

Dr. Mark Zupan
President, Alfred University

Bill Conley and Bob Massa were part of a consulting team that came to our campus during the summer of 2016 as I was being on-boarded as Alfred University’s 14th president.  Their thoughtful analysis and the recommendations they made were invaluable to our university. From experiencing four straight years of declining incoming undergraduate student enrollments over 2013-2016, we have seen undergraduate student enrollments grow consistently from 2017-2020.

An unintended consequence of this growth: parking on campus is now an issue. Bill and Bob helped to create this good problem that we are now seeking to resolve.